29
Apr
On: April 29, 2016 In: Marketing Industry, Top List

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or...

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28
Apr
On: April 28, 2016 In: Analytics

Real-time data, data from connected everything, actionable vs. big… where is all this big data heading, and what should marketers be aware of this year? Nothing has changed the advertising landscape as much as the rise of ad tech and big data. Massive advances in technology have allowed us...

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28
Apr
On: April 28, 2016 In: Marketing Industry

In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work and their products. I asked how they use public relations tactics, such as a pressroom or news releases to promote their businesses. Both just looked at me with a blank stare, not...

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27
Apr

One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices. Mobilegeddon was the consequence of businesses not making their websites easier to...

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27
Apr
On: April 27, 2016 In: Blogging, E-mail Marketing, Social Media

Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a small business. If you’re a small business owner, the title of this article may not sit well with you....

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26
Apr
On: April 26, 2016 In: Marketing Industry, SEO Optimization

It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in...

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26
Apr
On: April 26, 2016 In: Marketing Industry

There are a ton of gurus, books, courses, seminars, coaching programs etc. for marketers, all of them claiming to make you a genius, to deliver the All Pervasive, Hidden Secrets of the Marketing Universe. A few of them are actually good. And I only endorse people whom I can...

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