30
May
On: May 30, 2016 In: Marketing Industry

As an entrepreneur, time is your scarcest resource. You should try to spend each minute of your work life in the most effective way possible. This means reducing the time you spend on sales and increasing the time you spend on marketing. Marketing scales; sales doesn’t. Let’s look at typical sales activities. You spend...

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27
May
On: May 27, 2016 In: Marketing Industry, Social Media

I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’tafford strategy”. #WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.” The dilemma for the do-it-yourself entrepreneur is that you can’t afford...

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26
May
On: May 26, 2016 In: Marketing Industry, SEO Optimization

Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. Awhile back, I wrote an article about how link builders need to do more than just build links....

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26
May
On: May 26, 2016 In: Content Marketing, Social Media

User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing. A tech-savvy and social-media-focused audience appreciates the realism, the contributions of their peers, and the opportunity to be...

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25
May
On: May 25, 2016 In: Marketing Industry

Last week Macy’s reported depressing quarterly earnings, showing a 7.4% drop in revenue and a whopping 40% drop in sales. They were not alone; the agony continued in fashion retail with Nordstrom slashing expectations and clocking in earnings that dropped from $128 million last year to $46 million this...

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25
May
On: May 25, 2016 In: Marketing Industry, SEO Optimization

For people who are brand new to online marketing, the term SEO might seem mystical and hyper-advanced. Unlike many things in the marketing world, however, SEO writing in itself is actually quite simple. In addition to being simple, it’s used across the board in all types of marketing and...

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24
May
On: May 24, 2016 In: Influencer Marketing

The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a minor celebrity through Twitter, YouTube, and blogging, anyone can use their clout to direct their audience and make smaller voices heard. But what is influencer marketing? And...

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