25
Nov
On: November 25, 2016 In: Content Marketing

A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses. These aspects might include: Differences in products and services New lead acquisition techniques Sales techniques for closing leads...

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17
Nov
On: November 17, 2016 In: Marketing Industry, Social Media

Did you know that most modern marketing theory has its roots in the Industrial Revolution? When laws prohibiting monopolies were passed across the nation, businesses had to begin competing for business — enter marketing agencies to spread the word. Since their birth, marketing agencies have seen many different avenues for...

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07
Nov
On: November 07, 2016 In: Influencer Marketing

So you have a product or service that caters to the rich. The clients you want are ultra-wealthy, extremely busy and pretty much untouchable. While every business faces gatekeepers of some sort, those who sell to the affluent face impenetrable fortresses of staffers, handlers and security teams, who make it their job...

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