28
Feb
On: February 28, 2017 In: Digital Marketing

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital...

Read more
27
Feb
On: February 27, 2017 In: Marketing Industry

When it comes to connecting with potential customers, there are few things more valuable than trust. Trust is an essential factor in every business relationship. Imagine you’re headed to a jewelry store to purchase a Rolex watch. Maybe you can’t really afford one, but just imagine: On your way to...

Read more
23
Feb
On: February 23, 2017 In: Content Marketing, Social Media, Video Marketing

Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this...

Read more
22
Feb
On: February 22, 2017 In: PPC (Pay Per Click)

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations...

Read more
21
Feb
On: February 21, 2017 In: Digital Marketing, Video Marketing

Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital strategies for 2017. The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to...

Read more
20
Feb
On: February 20, 2017 In: Marketing Industry

You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have anything. Sales are what validate a business, the reason every business is established. So what happens when your business is running low...

Read more
17
Feb
On: February 17, 2017 In: Display Advertising

Definition of Online Display Advertising Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. A new world with an increasingly connected...

Read more
Top