30
May
On: May 30, 2017 In: E-Commerce

According to latest UNCTAD estimates, the global ecommerce market is worth $22.1 trillion, and it’s only getting bigger. By 2019, approximately 80 percent of internet users will make at least one purchase online during the year. Ecommerce represents a great opportunity to boost your sales revenue and connect with new...

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23
May
On: May 23, 2017 In: Content Marketing, Infographic

It’s no secret that great content on a website is the key that opens the door to links, social shares, and traffic. But you may be wondering, What the heck is great content, really? I mean isn’t “great content” subjective? It is. But when I say “great content,” I’m...

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16
May
On: May 16, 2017 In: Content Marketing, SEO Optimization

Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study. The struggle is real for 54 percent of B2B content marketers and 50 percent of B2C marketers. Why is it so difficult to create great content? Without a doubt, the...

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09
May

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured below), makes a solid case for why you should be on board the programmatic advertising train. There is no doubt that paid advertising – especially digital ads – drive results. The...

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04
May

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used...

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