28
Jun
On: June 28, 2017 In: Content Marketing, SEO Optimization

Content optimization is taking over as the more effective advertising medium. Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough to educate the content consumer. They have realized that it pays to educate consumers with a...

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20
Jun
On: June 20, 2017 In: Social Media

How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something...

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13
Jun
On: June 13, 2017 In: Multichannel Marketing

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. They arguethat marketers have recently realized attribution solutions are not easy to implement, and that some have begun to question whether accurate attribution can ever truly be...

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06
Jun
On: June 06, 2017 In: Programmatic

At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to adverts – including well-known travel brands. It meant that terrorist organisations were profiting from the online advertising. This followed a UK Home Affairs Committee investigation last month, which saw the parliamentary body...

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