30
Aug
On: August 30, 2017 In: E-Commerce

With global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to take advantage of the international marketplace and the exponential potential of global resellers by offering a truly global checkout experience. The question is simply: how can you make sure your end-user experience is optimized...

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25
Aug
On: August 25, 2017 In: Influencer Marketing

There hasn’t been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it’s only going to increase. Most of the buzz is positive, but I’ll be the first person to say that influencer marketing isn’t for every brand. I’ve been knee-deep in the influencer space since...

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21
Aug
On: August 21, 2017 In: Blogging, Content Marketing

Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize...

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