30
Dec
On: December 30, 2017 In: Content Marketing, Native Advertising

You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what...

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22
Dec
On: December 22, 2017 In: PPC (Pay Per Click)

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all of these changes in 2017 were completely positive across the board. For example, Google continued to nudge digital advertisers toward top-funnel channels (e.g., Google Display Network and YouTube) by strongly promoting...

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13
Dec
On: December 13, 2017 In: B2B (Business to Business), Content Marketing

Lack of strategy is the primary reasons why content initiatives fail. The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue...

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07
Dec

The future of advertising via people’s cellphones is more about branded content – or ads that look like editorial articles – over internet display ads, a new report by researcher WARC suggests. Businesses are still grappling with how to advertise to people via their phones, with 380 million mobile...

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