28
Feb
On: February 28, 2018 In: Analytics

If people don’t know who you are and what you represent, they won’t do business with you. Why should you care about branding? Because these days, everyone will Google you before they visit your restaurant, buy your products, hire you to perform a service, loan money to you or invest capital in your...

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21
Feb
On: February 21, 2018 In: Influencer Marketing

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there? You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than...

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15
Feb
On: February 15, 2018 In: Social Media

If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with the same cookie cutter tactics that have been used since Mark Zuckerberg moved into his Harvard dorm...

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07
Feb
On: February 07, 2018 In: Mobile Marketing

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them? As per the December, 2017 GroupM TYNY Worldwide report, the digital advertising market in India stands at Rs 9,490 crore....

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01
Feb
On: February 01, 2018 In: Native Advertising

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic...

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