27
Jun
On: June 27, 2018 In: Content Marketing, Display Advertising

Originally used in display advertising, dynamic creative is simply another term for “personalized content,” where the content of an ad is matched to the active audience, condition or mindset. Thanks to the explosion of data sources, plus advancements in the software and hardware systems for processing data, marketers are...

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25
Jun
On: June 25, 2018 In: SEO Optimization

Millions of users rely on Microsoft Dynamics CRM as the central hub for all their customer data. Client-facing teams use it to aggregate and analyze data on prospects to inform and support the execution of their sales and service strategies. Dynamics is one of the leading CRMs in the market—because of...

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21
Jun
On: June 21, 2018 In: SEO Optimization

Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track. No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather...

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17
Jun
On: June 17, 2018 In: SEO Optimization

A successful marketing strategy is, by default, useless unless potential clients bite the bait you’ve used to lure them in. Those who have bitten the bait, but have not yet been reeled in are what you would call “leads.” Leads are the building blocks of what could possibly be...

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13
Jun
On: June 13, 2018 In: Digital Marketing

Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. Yet, marketing budgets aren’t going away and digital advertising should continue to thrive, albeit...

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10
Jun
On: June 10, 2018 In: Marketing Industry

Today’s business landscape is very competitive. At the forefront of that competition are sales organizations–day in and out fighting to add to their companies’ bottom lines. It takes a great sales team to win, yes. However, it takes much more than that. Enter sales acceleration. It’s already been more...

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07
Jun
On: June 07, 2018 In: E-Commerce

What Is A Credit Card Chargeback A credit card chargeback was traditionally designed to protect the consumer from fraudulent activities or from misleading customers with false promises or substandard products. This has become especially pertinent in a time when most purchases are being made online. From an ecommerce business...

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