Native advertising is the integration of marketing content with a website or service in such a way that it is not distinct from the rest of the material presented there in terms of its content, format, style or placement. Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers.
Display advertising is a form of advertising that conveys a commercial message visually using images and animations. Display ads help directs a viewer to a landing page with relevant content about the brand or company. These ads not only can increase brand awareness, but they can engage visitors to your marketing in order to help filter the visitor into your funnel to become a lead.
A type of fullscreen window that opens behind the browser window of a website. In contrast to a pop-up ad, which opens over the browser window, a pop-under is less obtrusive as it hides behind other windows. When a user visits a website with pop-under advertisements, the pop-under will open up in a new browser window hidden under the user’s current browser. When the user closes their current browser then they will noticed the pop-under advertisement making them less intrusive, more acceptable to users and will not take visitors away from the publisher’s website.
Interstitial ads are fullscreen landing pages that are loading between pages of a user session for a specific time. These ads cover the entire page and are displayed before the page can be viewed by the user. Our interstitial ads are responsive and include a variety of components to maximize their effectiveness. This means that they automatically resize to fit perfectly into any size screen including mobile, tablets, notebooks, desktops etc. Interstitial ads are one of the most popular ad formats because of high impression rate to increase downloads and revenue.
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser.
Programmatic advertising takes place in a real-time environment. This gives you the opportunity to benefit from paying lower rates compared to what you would pay if you were working on a standard flat CPM pricing model. Because of this, you could receive double amount of exposure at no additional cost. This is great for creating brand exposure and recognition.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences.