The world’s best marketing tool: writing a book
Imagine setting yourself apart from your competition once and for all. Picture yourself letting the world know you...
10 signs you’re a digital marketing expert
“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an...
How to connect with your influencers and boost your content marketing reach
If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one...
How you can get into your customers’ ‘friend zone’ via email
Although email is one of the most effective ways to build relationships and nurture leads, only 21 percent of...
The evolution of SEO
Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might...
Passing the family company to the next generation is a complicated business
Robbed. That was the first thought to cross my father’s mind when he opened up our distribution facility last week,...
What can chatbots do for ecommerce?
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment....
5 customer-centric metrics to implement today
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you...
Why most companies fail at content promotion
Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous...
Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword...
Improve SEO with latent semantic indexing
Are you paying enough attention to your on-page SEO? I bet you’ve done your homework with keyword research and...
Cause marketing can be a mutually beneficial strategy
People are more likely to support brands that share their values, so cause marketing can help the world and the...
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