15
Mar
On: March 15, 2016 In: SEO Optimization

The success of your SEO campaign depends squarely on your ability to manage SEO projects – which translates into managing team members, clients, and external factors like updates to search algorithms or competitor behavior. Studies have shown that committed emotional engagement and individual motivation are huge predictors for success....

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15
Mar
On: March 15, 2016 In: Marketing Industry, Mobile Marketing

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. Google reports that in order to meet this growing trend, marketers should account for new...

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14
Mar

E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO audit isn’t for the faint of heart; some problems are quick and easy to fix, while others take weeks or months to iron out. Knowing how to spot and fix common...

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11
Mar
On: March 11, 2016 In: Marketing Industry, Social Media

Video marketing has been on the rise for several years now and it is only expected to grow even more. According to Cisco, video traffic will account for 80% of the total consumer internet traffic by 2019, which makes brands to examine every possible way that could lead to...

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11
Mar
On: March 11, 2016 In: Marketing Industry

Q. If you’re on a tight marketing budget when or how should PR be used? —Jen Cvetkovic-Trivett A: If you have a tight marketing budget, you’ve come to the right place. PR is one of the most cost-effective marketing strategies, because the only thing it costs you is time....

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11
Mar
On: March 11, 2016 In: PPC (Pay Per Click), Top List

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since...

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10
Mar

In today’s episode, Anne Ahola Ward of CircleClick joins SEJ Executive Editor Kelsey Jones, to talk about the best practices in mobile SEO and how to get ahead with App Store Optimization (ASO). They also talked about Anne’s new book on SEO for developers. Here are a few transcribed...

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