10
Mar
On: March 10, 2016 In: E-Commerce, Social Media

When it comes to generating traffic for your ecommerce site, you have multiple options: content, SEO, social, email, forums, webinars and many other possible sources. But when you have a well-optimized ad, there are few traffic sources as valuable as pay per click, or PPC. PPC is a paid advertising model...

Read more
10
Mar
On: March 10, 2016 In: Marketing Industry

New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising. As is the case with any new regulation, there are some who are opposed to the restrictions. The Interactive Advertising Bureau says it is “concerned” about some of the wording in the...

Read more
09
Mar
On: March 09, 2016 In: Marketing Industry, Social Media, Top List

Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most complex. As a result, just knowing what to measure or where to look can be difficult, and elude even the savviest digital marketers. Three specific aspects of digital media are...

Read more
Top