21
Mar
On: March 21, 2016 In: Blogging, Mobile Marketing

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have SHOCK HORROR loads of updates both good and confusing from Google, plus one or two other stats and related social news. Oh and a...

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18
Mar
On: March 18, 2016 In: Blogging, Content Marketing

Blogging should form a big part of your social-media strategy. Indeed, the most effective marketers allocate a large portion of their budget to content marketing, according to the Content Marketing Institute. But spending money will not solve the problem of content nobody wants to engage with. If you have customers...

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18
Mar
On: March 18, 2016 In: Blogging, E-mail Marketing, Top List

What are your email subscription rates looking like? Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch. The goal, however, is to consistently gain more email subscribers. But you don’t have all...

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18
Mar
On: March 18, 2016 In: Mobile Marketing, Social Media

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook andInstagram. As a creative canvas, it’s full of potential. It can boost both brand awareness and engagement, even on mobile. It’s little wonder marketers are investing so heavily in video ads. Just consider these recent stats: Digital video is...

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17
Mar
On: March 17, 2016 In: E-mail Marketing, Marketing Industry

Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers,...

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17
Mar
On: March 17, 2016 In: Blogging

New research from BabyCenter shows that consumers love diversity in advertising. But there isn’t much of it behind-the-scenes, which came up during a recent SXSW panel. The composition of the American family is changing. There are more interracial families, single mothers and fathers, and same-sex parents than ever before....

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16
Mar
On: March 16, 2016 In: E-mail Marketing

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primer along with some tips. Appending defined Appending is the act of having a third-party match new data...

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