09
May
On: May 09, 2018 In: B2B (Business to Business)

Ask any b2b salesperson: prospecting for outbound leads could be one of the biggest challenges in sales. It’s tough, not only putting together lists of high-quality leads but also getting the ball rolling toward transforming leads into clients. Well, someone else is selling when you’re not right? Surely, there is a...

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13
Dec
On: December 13, 2017 In: B2B (Business to Business), Content Marketing

Lack of strategy is the primary reasons why content initiatives fail. The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue...

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28
Nov
On: November 28, 2017 In: B2B (Business to Business), Digital Marketing

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded approach. In its October 2017 survey of US B2B marketing professionals, Sagefrog found three...

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13
Apr
On: April 13, 2017 In: B2B (Business to Business), Programmatic

eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and Whitney Powell, the company’s media director, about how business-to-business (B2B) advertisers are leveraging the latest programmatic trends today, including the use of first-party data and programmatic for TV advertising. eMarketer:...

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05
Apr
On: April 05, 2017 In: B2B (Business to Business)

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Nearly a decade into the marketing automation (MA) revolution, we’ve developed a crop of...

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