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B2B

Category: B2B

B2B

Top B2B content ideas that work

Publishing web content designed to attract prospects when they’re in buying mode is a natural place for companies to...

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August 30, 2019
white flower growing on crack street in sunbeam, soft focus
B2B

How to make positive changes to your marketing process

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being...

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June 24, 2019
Business Marketing Concept
B2B

Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who...

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March 22, 2019
B2B

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the...

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February 21, 2019
B2B

Outbound Prospecting: 3 Advanced Tips for Successful Pipeline Expansion

Ask any b2b salesperson: prospecting for outbound leads could be one of the biggest challenges in sales. It’s tough,...

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May 9, 2018
B2BContent Marketing

4 B2B marketing trends you can’t afford to miss in 2018

Lack of strategy is the primary reasons why content initiatives fail. The new year is coming fast, and the best way...

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December 13, 2017
B2BDigital Marketing

Mixing in digital in the B2B marketing approach

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads....

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November 28, 2017
B2BProgrammatic

For B2Bs, powering programmatic with first-party data a core requirement

eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...

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April 13, 2017
B2B

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist...

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April 5, 2017
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