I don’t usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging and motivational junk. A way to brag and tout your progress as if you are some growth-hacking Silicon Valley guru yogi genius. Just growth-hack it with social media, duh! Sigh. But...
Read moreCustomer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX “works”....
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With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge. Arguably the biggest trend in the digital industry at the moment, it is constantly growing. So much so that it’s estimated that three-quarters of the world will have a mobile device...
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Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition...
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Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they’ll become loyal followers. Whether you’re looking to grow a company or build a personal brand, a strong online presence is essential. But while most people...
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Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to build brand affinity...
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Six marketing experts give their best advice on how to grow an audience, regardless of your budget. A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing...
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