05
Dec
On: December 05, 2018 In: Growth Marketing

I don’t usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging and motivational junk. A way to brag and tout your progress as if you are some growth-hacking Silicon Valley guru yogi genius. Just growth-hack it with social media, duh! Sigh. But...

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21
Jul
On: July 21, 2018 In: Growth Marketing, Marketing Industry

Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX “works”....

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28
Apr

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge. Arguably the biggest trend in the digital industry at the moment, it is constantly growing. So much so that it’s estimated that three-quarters of the world will have a mobile device...

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26
Apr
On: April 26, 2017 In: Growth Marketing, PPC (Pay Per Click)

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition...

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14
Apr
On: April 14, 2017 In: Content Marketing, Growth Marketing

Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they’ll become loyal followers. Whether you’re looking to grow a company or build a personal brand, a strong online presence is essential. But while most people...

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03
Apr
On: April 03, 2017 In: Growth Marketing, Social Media

Six marketing experts give their best advice on how to grow an audience, regardless of your budget. A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing...

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