Why every PPC manager needs to automate more
(And why failing to automate is so dangerous.) Recently, the BBC did an article about Amazon turning 25. Frankly, it...
Category: PPC
Read More
What does PPC have to do with website design?
If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely...
5 ways to optimize PPC advertising to improve the customer experience
Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider...
7 terms you need to know about PPC marketing
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing...
The benefits of a PPC yield management strategy
We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days...
3 hot PPC predictions for 2018 you need to know
This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all...
Back to school PPC: How to boost your sales this year
Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...
10 remarketing facts that will supercharge your PPC strategy
Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers...