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PPC

Category: PPC

PPC

Why every PPC manager needs to automate more

(And why failing to automate is so dangerous.) Recently, the BBC did an article about Amazon turning 25. Frankly, it...

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August 1, 2019
PPC

What does PPC have to do with website design?

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely...

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March 14, 2019
Hand writing Smiley on the Customer  - Customer Retention
PPC

5 ways to optimize PPC advertising to improve the customer experience

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider...

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December 19, 2018
PPC

7 terms you need to know about PPC marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing...

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November 28, 2018
PPC

The benefits of a PPC yield management strategy

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days...

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October 11, 2018
PPC

3 hot PPC predictions for 2018 you need to know

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all...

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December 22, 2017
PPC

Back to school PPC: How to boost your sales this year

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

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July 20, 2017
Growth MarketingPPC

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...

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April 26, 2017
PPC

Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

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February 22, 2017
PPCTop List

10 remarketing facts that will supercharge your PPC strategy

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers...

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March 11, 2016
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