(And why failing to automate is so dangerous.) Recently, the BBC did an article about Amazon turning 25. Frankly, it...

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely...

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider...

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing...

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days...

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all...

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers...