On: June 03, 2019 In: ROI (Return On Investment)

Measuring ROI can be very beneficial in determining the financial success of a business. But, not every mobile app developer is aware of the factors required to determine the ROI of an app. ROI determines how much your business earns on every single dollar you spend. It will also...

Read more

Over the past few years, cockatoo video blogging has become popular on YouTube. I started watching bird videos a few years ago and watched a few cockatoo owners grow their YouTube channels from just a few thousand or less to more than 100,000 subscribers. What’s interesting is that these...

Read more

Take a deep dive into the pool of influencers. You’ll find large growth-hacking opportunities there. It shouldn’t be surprising that more and more millennial entrepreneurs are pursuing thought leadership today. A whopping 40 percent of people say they’ve purchased an item online after seeing it used by an influencer on Instagram,...

Read more

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured below), makes a solid case for why you should be on board the programmatic advertising train. There is no doubt that paid advertising – especially digital ads – drive results. The...

Read more

In this opinion piece, Upside.Digital founder and director Lee Bush (pictured below) explains why you would be nuts not to consider using native advertising to monetise your email campaigns. Native advertising has become quite a media darling over the past few years, offering mutual benefit to both brands and...

Read more