Everyone wants a piece of the content marketing pie, and no wonder: Entrepreneurs everywhere are starting to realize the true potential value of that strategy and how it helps companies gain visibility, even with so many content giants currently competing for space. Interestingly enough, newly emerging startups have some key advantages in...
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Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or...
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Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program. Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900...
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Thanks to the wise words coined by Sean Ellis, “growth hacking” is now considered one of the most important initial steps a startup must take to succeed. But before you focus all your energy on building a strong marketing team and establishing a strategic marketing plan, make sure your...
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When you’ve been doing web marketing for any length of time, you find there are some things you enjoy doing more than others. I’m sure that’s typical of any industry. I mean, who likes the filling out paperwork part of their jobs, right? I can say there are a...
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Having spent the past several years growing Brainscape and working with dozens of companies through the TechStars and Edge EdTech accelerators, I’ve noticed a persistent entrepreneurial resistance to becoming truly metrics-driven. Founders are often tempted to postpone the building of detailed business dashboards in favor of spending valuable time and...
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What are your email subscription rates looking like? Don’t be afraid to check. I know it’s not exactly a great feeling to see your numbers have fallen, but every website hits a rough patch. The goal, however, is to consistently gain more email subscribers. But you don’t have all...
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