21
Feb
On: February 21, 2019 In: Uncategorized

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem...

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13
Feb
On: February 13, 2019 In: Uncategorized

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in continuing to...

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07
Feb
On: February 07, 2019 In: Uncategorized

Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody...

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30
Jan
On: January 30, 2019 In: Uncategorized

If you haven’t updated your website design since before social media or smartphones existed, it’s probably time for a little refresh. And while you might balk at the prospect of having to spend what can (but doesn’t have to) be a fair amount of money on a new website design, realize...

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25
Jan
On: January 25, 2019 In: Uncategorized

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects. Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn’t about showing off a product — it’s about establishing two-way emotional...

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19
Dec
On: December 19, 2018 In: Uncategorized

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 percent of consumers maintain they don’t trust advertising. Another 42 percent...

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