Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.
Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill. This means that the advertiser with the higher bid gets more results.
RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions.
Currently we can deliver daily the following numbers for each type:
Unique visitors: 424.000.000
Unique visitors: 189.000.000
Pop-up / Pop-under / Interstitial
Unique visitors: 230.000.000
The traffic is delivered from our partnered networks. We work with a range of SSP (supply-side platform) partners to enable advertisers to get quality traffic in lower rates as much as possible. We are constantly adding new SSP partners to improve the performance of our advertising platform. Our goal is to deliver the best-performing ad placements on the best-performing websites and apps.
If you have Adsense banners on your website, we recommend you to use only Native and Display campaigns. Both ad formats are 100% safe for Adsense and also can boost your ad revenue.
No, we do not accept adult content.
Yes, you can advertise affiliate links and CPA offers.
Yes, thanks to our quality traffic your website’s Alexa ranking will be boosted.
Media market research technique to monitor and learn how customers access and use media (e.g., television viewing, website activity).
The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).
The extent or level to which a potential consumer can recall and identify a particular product or service. Increased brand awareness is one of the two customary important goals for a digital advertising campaign.
The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.
An automated method of buying media which ensures that advertisers are reaching the right person, at the right time, in the right place. The ads are bought based on a set of parameters pre-defined by the company placing the ads. Programmatic advertising uses data to make decisions about which ads to buy in real time, which improves efficiencies and increases the effectiveness of the ads.
Cost per Click. How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated.
CPI or Cost Per Install, is an advertising method that only charges advertisers each time their app is downloaded.
Cost per Mille or Cost per Thousand is a metric that shows how much it costs to serve 1.000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis.
Cost per Lead. How much an advertiser pays, on average, for each ad click that results in a lead conversion. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.
Cost per visitor is the combination of fees and charges that can be attributed to the efforts that lead customers or people to go to (visit) a location or function (such as logging onto a web page).
Conversion Rate Optimization. By optimizing or improving your website conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website, i.e traffic.
Call to Action. A phrase included within an ad, or a graphic element such as a button, which invites the audience to take a certain action.
Clickthrough Rate. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. As a mathematic equation, it’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: number of pageviews, emails sent, and so on).
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
Pay per Lead. In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don’t sign up. A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form covering multiple pages. One risk to the advertiser is the potential for fraudulent activity by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.
Pay per Sale. In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate. Paying per sale is often seen as the payment model most favorable to advertisers and least favorable to publishers. In such an agreement, the publisher must not only be concerned with the quality and quantity of his or her audience, but also the quality of the advertiser’s creative units and destination site. If possible, many publishers avoid sales-based agreements, preferring to stick to the CPM model. However, some publishers, facing weak ad sales, have little choice but to accept sales-based agreements to utilize remnant space. For advertisers, pay per sale has some unique advantages compared to pay per click and pay per lead. There are fewer concerns about whether conversions are legitimate, and whether traffic is incentivized or of low quality.
Return on investment or ROI is a profitability ratio that calculates the profits of an investment as a percentage of the original cost. In other words, it measures how much money was made on the investment as a percentage of the purchase price.
Run of Network. In run-of-network advertising, advertisers generally give up say over placement in return for low rates and broad reach. Ads may be placed randomly in unsold, less valuable portions of sites within an ad network. Run-of-network buys are similar to run-of-site buys, except the ads appear on many sites instead of an individual site.
Yes, there’s no problem.
Yes, you can. Go to New Campaign and view the settings of the Creative.
CPM campaigns are activated within 24 hours.
CPV campaigns are activated within 5 minutes.
Yes, there are no restrictions.
Yes, you can select from which browsers you’d like to receive visitors.
Yes, you can.
Yes, you can.
You will see info like publisher ID, placement ID, Site ID, source domain and more.
You can use the information to optimize a campaign through campaign settings.
To see available SSPs, please create either a Display or Native campaign. After that, please click Advanced settings and select Run on all sources checkbox from the Supply partners tab.
It will show you all available traffic sources for the channel you selected.
You can use tracking pixels to collect website visitors into segments and then later target them in the campaign. Using pixels also allows you to send the information about conversions to the DailyClicks reports and track conversions there.
There are 2 ways to add a pixel:
To target visitors you collected in the pixel data segment, please select your pixel under the Available segments – 2nd party data tab.
Postback URL allows you to send the information about conversions to the DailyClicks reports.
This way you to track ROI on the reports page and optimize campaigns to achieve better results.
You can access Postback URL on the campaign set up page. It will look like this:
Please replace the “return_value_USD” to whatever value you want to use a conversion price.
This will later be reflected in the reports.
You can find more information regarding postback and how to use it here:
To add traffic sources to the black or white lists, please do the following:
Creatives are being approved manually within 24 hours from Monday to Friday.
As soon as they are approved, your campaign will start immediately.
The minimum deposit amount is $25.
First deposit with PayPal may take up to 6 hours to complete the verification.
Yes, you can. In payment methods choose Cryptocurrency and select Bitcoin.
We have also 14 more cryptocurrencies available.
Yes, you can limit the campaign budget.
Just uncheck the “Enabled Unlimited Budget” option and set you limit.
The minimum budget is $5.
Under budget option you can also set: ASAP or EVEN.
ASAP pacing means you will get the traffic due to your daily budget as soon as possible, while EVEN pacing means the traffic will be spread evenly during 24 hours/hours chosen in the timetable.
Generally ASAP budget pacing is highly recommended in the following situations:
Refund is only eligible for all the non-used funds and will be accepted only for one of those cases below:
Advertisers who violate our Terms of Service will not be eligible for refund.