25
Jul
On: July 25, 2017 In: Mobile Marketing

If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table. With millennials checking their phones 150 times a day and the average person regardless of age spending five hours a day on his or her smartphone, mobile devices are firmly entrenched...

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20
Jul
On: July 20, 2017 In: PPC (Pay Per Click)

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales...

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13
Jul
On: July 13, 2017 In: Native Advertising

Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to come back and prick you in your pretentiousness than a forecast about the future of advertising. I’ve never attempted it before because it’s such...

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05
Jul
On: July 05, 2017 In: SEO Optimization

Ever hear of a “manual penalty” from Google? That could be the root of your problem. In a search engine optimization (SEO) campaign, the ideal result is a steady, ongoing and reliable increase in organic traffic — meaning the measure of the number of people visiting your website after finding...

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