Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser.
Programmatic advertising takes place in a real-time environment. This gives you the opportunity to benefit from paying lower rates compared to what you would pay if you were working on a standard flat CPM pricing model. Because of this, you could receive double amount of exposure at no additional cost. This is great for creating brand exposure and recognition.
Programmatic opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences.