Technology

RTB ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to purchase inventory, as there are many benefits to the advertiser. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, RTB Advertising takes another step forward and is able to target audiences by extremely specific criteria.

RTB opens up unrivalled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences. RTB technology gains access to almost 99% of all online ad inventory and allows businesses to reach their audiences like never before. DailyClicks works with a range of RTB partners to enable media buyers to get quality traffic in lower rates as much as possible.

DailyClicks provides advertisers and agencies 100% full transparency in order to make smart media buying decisions. Our advertising platform gives you complete visibility and full cost control. We offer cross-publisher media buying in real time with access to all relevant sources of inventory.

We have an attractive service platform at our disposal with access to all relevant inventory and data sources. This can be connected with all technologies so that you have the greatest possible freedom of choice. We provide neutral and independent advice in the selection of technology and data partners.

We work with a range of SSP (supply-side platform) partners to enable advertisers to get quality traffic in lower rates as much as possible. We are constantly adding new SSP partners to improve the performance of our advertising platform. Our goal is to deliver the best-performing ad placements on the best-performing websites and apps.