23
May
On: May 23, 2017 In: Content Marketing, Infographic

It’s no secret that great content on a website is the key that opens the door to links, social shares, and traffic. But you may be wondering, What the heck is great content, really? I mean isn’t “great content” subjective? It is. But when I say “great content,” I’m...

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16
May
On: May 16, 2017 In: Content Marketing, SEO Optimization

Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study. The struggle is real for 54 percent of B2B content marketers and 50 percent of B2C marketers. Why is it so difficult to create great content? Without a doubt, the...

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09
May

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured below), makes a solid case for why you should be on board the programmatic advertising train. There is no doubt that paid advertising – especially digital ads – drive results. The...

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04
May

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used...

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28
Apr

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge. Arguably the biggest trend in the digital industry at the moment, it is constantly growing. So much so that it’s estimated that three-quarters of the world will have a mobile device...

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27
Apr
On: April 27, 2017 In: Content Marketing

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs. To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital...

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26
Apr
On: April 26, 2017 In: Growth Marketing, PPC (Pay Per Click)

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition...

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25
Apr
On: April 25, 2017 In: Uncategorized

I’ve heard plenty of local businesses from all over the world say that they don’t need social media marketing. They rely on word-of-mouth and it’s working for them. Here’s what these local business owners are missing out on: There are 2.2 billion active social media users all over the...

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