This July, IAB Europe published the latest edition of its annual AdEx Benchmark report on the state of the European digital advertising market. The report, which focuses on market performance over 2018, brings together facts and figures from across Europe relating to growth, and delivers a breakdown of spend...
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Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization...
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(And why failing to automate is so dangerous.) Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail...
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Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website...
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Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors...
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Getting users to engage and re-engage with mobile apps is a challenge. One tactic to reach users who are online is push notifications. Push notifications are a fast and efficient way to communicate with your audience. Why are mobile app push notifications so powerful? Let’s consider the benefits that...
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If you’ve got a mobile application, then you need to know what push notifications are. Some of you may know what a push notification is and how it works, but are you effectively using them to your advantage? Push notifications are a great marketing tool for anyone with a mobile app...
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