29
Mar
On: March 29, 2017 In: Programmatic

Programmatic is an environment that is dynamic and is constantly evolving. And it’s heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting. But with the promise of unmatched efficiency comes a...

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28
Mar

In this opinion piece, Upside.Digital founder and director Lee Bush (pictured below) explains why you would be nuts not to consider using native advertising to monetise your email campaigns. Native advertising has become quite a media darling over the past few years, offering mutual benefit to both brands and...

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27
Mar
On: March 27, 2017 In: Affiliate Programs, Growth Marketing

Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products. Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products. To make affiliate marketing succeed...

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23
Mar
On: March 23, 2017 In: Influencer Marketing

Imagine this common scenario…You receive a phone call from a business you’re already dealing with. Let’s assume that it’s an Internet service provider: You: Hello… ISP: Hi, this is X ISP. Who am I speaking with, please? Wait, what? Aren’t you already a client? Have they not even bothered...

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22
Mar
On: March 22, 2017 In: Content Marketing

Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer network is producing daily content pointing their followers in your direction and your email open rates are on the rise. Congratulations, you’ve achieved every digital marketer’s dream scenario! But don’t start patting...

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21
Mar

Influencer marketing has exploded in popularity over the past few months. It’s been a viable marketing strategy for several years, but now it’s something that businesses of all sizes want to experiment with. This marketing segment is booming so much that my company had to spin off a stand-alone influencer marketing...

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