Canonicalization: is it a google ranking factor?

Canonicalization is confirmed to have a connection with search rankings, but is it a ranking factor? Find out here....

3 reasons why you absolutely need to add whitepapers to your content strategy

Say ‘content strategy’ and most people will jump to blog posts. And no wonder: blog posts can work wonders for your...

Social media marketing: four keys to boost lead generation and sales

Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value...

How a small business SEO can use digital marketing to boost their visibility

Marketing, in any form, is an integral part of every business- big or small. It is how customers learn what you have...

15 reasons why you should post social media stories

According to statistics, Instagram users spend 24-32 minutes every day watching stories. This is the length of your...

Creative vs. digital marketing – which strategy works best?

You have heard all about digital and creative marketing, but you don’t really know what the difference is and which...

5 of the easiest ways to make data an integral part of your business’ digital marketing

“What gets measured gets managed” is an old saying that’s stuck around for one reason — it’s true. Data is essential...

11 things about digital marketing every business student needs to know

The year 2020 was revolutionary for many areas of business. Revenues fell and sales of products and services went...

Four ways to improve page speed and master Core Web Vitals

Google just updated its search algorithm, making it the perfect opportunity to boost your site’s page rankings with...

Now is the best time to stitch your search marketing loopholes before 2022

A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO If you...

How to get an easy win in digital marketing

Chris Gloede, Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association, breaks...

7 ways to improve local SEO & attract new business

Learn the latest tactics to maximize your local SEO and get ahead of your competition to bring more visibility to...