The Hidden Side Of PPC Jargon: What Advertisers Need To Know
Paid media has developed its own dialect. Spend enough time in campaign reviews and you’ll hear sentences like...
How Microsoft Advertising Can Expand Your Paid Search Strategy
Most paid search programs grow up on Google Ads. Budgets get proven there, reporting gets built around it, and the...
The Strategic Side Of Pinterest’s Programmatic Push: What Advertisers Need To Know
For years, Pinterest has been one of the more distinctive environments in digital advertising. People don’t go...
The Honest Side Of AI Adoption: What PPC Marketers Need To Know
Scroll through LinkedIn long enough and you’ll find someone promising to hand you back 20 hours a week....
The Expensive Side Of AI Max: What Paid Search Marketers Need To Know
Paid search has moved through several distinct phases. First came the keyword era, when control meant building tight...
The Hidden Side Of Rising ROAS: What Advertisers Need To Know
A rising ROAS is the kind of number nobody questions. It goes into the monthly deck, it justifies budget increases,...
How Pain-Point Targeting Can Transform Your Local Display And Demand Gen Strategy
For most local service businesses, paid search is the default growth engine. Someone needs a plumber, types...
The Human Side Of Push Notifications: What Advertisers Need To Know
Push notifications usually don’t get the celebrity treatment. They’re the plain, functional nudges that...
The Strategic Side Of Super Bowl Video Ads: What Advertisers Need To Know
Every February, the Super Bowl is the most expensive and most scrutinized stage in advertising. Super Bowl LI in...
The Hidden Side Of Landing Page Best Practices: What Advertisers Need To Know
Every advertiser has heard the landing page commandments. Match the keyword to the ad and the ad to the page. Strip...
How White Label Display Advertising Is Reshaping The Agency Playbook
The agency model is evolving faster than most people realize. White label display advertising has emerged as one of...
Proving The Value Of Paid Search With Incrementality Testing: What Marketers Need To Know
Attribution has haunted marketers since the first advertisement ran in a newspaper. The digital age promised...
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