Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll venture to answer it. Here’s what made me think about this again, this time harder than usual and looking for specific answers: a discussion with a client. In my...
Read more
With global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to take advantage of the international marketplace and the exponential potential of global resellers by offering a truly global checkout experience. The question is simply: how can you make sure your end-user experience is optimized...
Read more
There hasn’t been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it’s only going to increase. Most of the buzz is positive, but I’ll be the first person to say that influencer marketing isn’t for every brand. I’ve been knee-deep in the influencer space since...
Read more
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize...
Read more
If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table. With millennials checking their phones 150 times a day and the average person regardless of age spending five hours a day on his or her smartphone, mobile devices are firmly entrenched...
Read more
Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales...
Read more
Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to come back and prick you in your pretentiousness than a forecast about the future of advertising. I’ve never attempted it before because it’s such...
Read more
