18
Jan
On: January 18, 2018 In: Influencer Marketing

Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it. But that’s...

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09
Jan
On: January 09, 2018 In: Mobile Marketing, SEO Optimization

You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you what to do about it. Mobile optimization should be an integral part of your SEO...

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04
Jan
On: January 04, 2018 In: Social Media

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers. A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not...

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30
Dec
On: December 30, 2017 In: Content Marketing, Native Advertising

You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what...

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22
Dec
On: December 22, 2017 In: PPC (Pay Per Click)

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all of these changes in 2017 were completely positive across the board. For example, Google continued to nudge digital advertisers toward top-funnel channels (e.g., Google Display Network and YouTube) by strongly promoting...

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13
Dec
On: December 13, 2017 In: B2B (Business to Business), Content Marketing

Lack of strategy is the primary reasons why content initiatives fail. The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue...

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07
Dec

The future of advertising via people’s cellphones is more about branded content – or ads that look like editorial articles – over internet display ads, a new report by researcher WARC suggests. Businesses are still grappling with how to advertise to people via their phones, with 380 million mobile...

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30
Nov

Over the past few years, cockatoo video blogging has become popular on YouTube. I started watching bird videos a few years ago and watched a few cockatoo owners grow their YouTube channels from just a few thousand or less to more than 100,000 subscribers. What’s interesting is that these...

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