If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a...
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Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while...
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Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies...
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Native advertising has long been seen as a tool exclusively for branding campaigns. That’s not the case, and as native grows, it creates an open opportunity for the performance marketing community to leverage new data points for native retargeting campaigns writes, Frank Maguire, Head of Market Development, Sharethrough In-feed...
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In the wise words of Gene Simmons: “You have to understand that nothing appeals to everybody.” With that in mind, traditional, ad-centric marketing efforts have been replaced with a variety of consumer-focused strategies that all aim to achieve one thing: to listen. Through observing, listening and most importantly, measuring...
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Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has become a growth engine for digital media trading in my business as well as many other organizations. With this in...
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The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 to more than $18.2 billion in 2018. Contributing to...
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