21
Jul
On: July 21, 2018 In: Growth Marketing, Marketing Industry

Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX “works”....

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17
Jul

It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...

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16
Jul
On: July 16, 2018 In: Uncategorized

Are you in a high call volume environment? You’re probably familiar with how important it is to save time on each call while also ensuring the quality standards are met. For call centers, sales floors, and other client-facing teams engaged in huge amounts of voice-based activities, there is a...

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09
Jul
On: July 09, 2018 In: Blogging

From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of artificial intelligence (AI) and our future with AI at the helm. Recent headlines about Facebook panicking because their AI bots developed a language of their own have us hitting the alarm button once...

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04
Jul
On: July 04, 2018 In: Video Marketing

Online video is becoming more popular with time.  If you scroll through the social media sites, you will come across many videos within your news feed. Video has turned out to be an important part of marketing campaigns.  As a matter of fact, marketing through video isn’t considered to be a...

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02
Jul
On: July 02, 2018 In: Uncategorized

The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the new workforce, they will also define the new breed of customers for financial services companies. The taste of...

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27
Jun
On: June 27, 2018 In: Content Marketing, Display Advertising

Originally used in display advertising, dynamic creative is simply another term for “personalized content,” where the content of an ad is matched to the active audience, condition or mindset. Thanks to the explosion of data sources, plus advancements in the software and hardware systems for processing data, marketers are...

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