Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in continuing to...
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Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody...
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If you haven’t updated your website design since before social media or smartphones existed, it’s probably time for a little refresh. And while you might balk at the prospect of having to spend what can (but doesn’t have to) be a fair amount of money on a new website design, realize...
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Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects. Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn’t about showing off a product — it’s about establishing two-way emotional...
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SEO is essential for driving traffic to your website, but some investment in online advertising can also boost and focus your marketing campaign. So much of what we’ve talked about on this blog is on how to increase your contracting website’s Search Engine Optimization by improving your website itself;...
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When launching a new business, it is key to a good start to be known within the sector of business performance. If before the digital era there were not many dissemination methods and the few that existed had a high cost and an impact that was difficult to measure or...
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Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 percent of consumers maintain they don’t trust advertising. Another 42 percent...
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