Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales...
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Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to come back and prick you in your pretentiousness than a forecast about the future of advertising. I’ve never attempted it before because it’s such...
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Ever hear of a “manual penalty” from Google? That could be the root of your problem. In a search engine optimization (SEO) campaign, the ideal result is a steady, ongoing and reliable increase in organic traffic — meaning the measure of the number of people visiting your website after finding...
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Content optimization is taking over as the more effective advertising medium. Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough to educate the content consumer. They have realized that it pays to educate consumers with a...
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How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something...
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A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. They arguethat marketers have recently realized attribution solutions are not easy to implement, and that some have begun to question whether accurate attribution can ever truly be...
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At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to adverts – including well-known travel brands. It meant that terrorist organisations were profiting from the online advertising. This followed a UK Home Affairs Committee investigation last month, which saw the parliamentary body...
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According to latest UNCTAD estimates, the global ecommerce market is worth $22.1 trillion, and it’s only getting bigger. By 2019, approximately 80 percent of internet users will make at least one purchase online during the year. Ecommerce represents a great opportunity to boost your sales revenue and connect with new...
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