30
Nov

Over the past few years, cockatoo video blogging has become popular on YouTube. I started watching bird videos a few years ago and watched a few cockatoo owners grow their YouTube channels from just a few thousand or less to more than 100,000 subscribers. What’s interesting is that these...

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28
Nov
On: November 28, 2017 In: B2B (Business to Business), Digital Marketing

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded approach. In its October 2017 survey of US B2B marketing professionals, Sagefrog found three...

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21
Nov
On: November 21, 2017 In: Digital Marketing

Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing businesses in need of digital transformation. Are apprenticeships the answer? Two new reports from Tech City and Arch Apprentices show that while the UK remains a world leader in many...

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09
Nov
On: November 09, 2017 In: SEO Optimization

Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose...

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07
Nov
On: November 07, 2017 In: Influencer Marketing

Does Mad Men style marketing hold any place in today’s digital age? I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct business and the creative...

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02
Nov
On: November 02, 2017 In: Digital Marketing

The Flynn effect refers to the sustained improvement in IQ among people from all over the world from the 1930s onwards. What’s the Digital Flynn effect then? Well, it’s a pretty smart term to describe the seemingly similar sustainable improvement in digitally expressed intelligence among people. Social Media and...

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