28
Mar
On: March 28, 2018 In: Native Advertising

Native advertising has long been seen as a tool exclusively for branding campaigns. That’s not the case, and as native grows, it creates an open opportunity for the performance marketing community to leverage new data points for native retargeting campaigns writes, Frank Maguire, Head of Market Development, Sharethrough In-feed...

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21
Mar
On: March 21, 2018 In: Marketing Industry

In the wise words of Gene Simmons: “You have to understand that nothing appeals to everybody.” With that in mind, traditional, ad-centric marketing efforts have been replaced with a variety of consumer-focused strategies that all aim to achieve one thing: to listen. Through observing, listening and most importantly, measuring...

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14
Mar
On: March 14, 2018 In: Programmatic

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has become a growth engine for digital media trading in my business as well as many other organizations. With this in...

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09
Mar
On: March 09, 2018 In: Digital Marketing

The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 to more than $18.2 billion in 2018. Contributing to...

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