27
Mar
On: March 27, 2019 In: Mobile Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building...

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22
Mar
On: March 22, 2019 In: B2B (Business to Business)

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your...

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14
Mar
On: March 14, 2019 In: PPC (Pay Per Click)

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, and conversion tracking. After all, what does the design of your website have to do with PPC performance anyway? Quite a...

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06
Mar
On: March 06, 2019 In: Digital Marketing

McKinsey research has found that 94% of global leaders are NOT satisfied with their innovation performance. An Oxford study says that only 16% of companies report that they are successful with digital transformation. What the above research points to is that 6% of global leaders are happy with their innovation and that...

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