On: April 19, 2019 In: Display Advertising

If you have found yourself trying again and again to understand how rtb advertising platform works, we at least can calm you down as you are not the only one with this problem. The pieces of information spread on the Internet are weakly adopted for newcomers, but we have something...

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On: May 23, 2018 In: Programmatic

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years. Programmatic ads have had some wins. And they’ve had some losses, and stories of ad fraud, and they’ve lost and regained the trust of certain third parties. Through it all,...

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On: March 14, 2018 In: Programmatic

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has become a growth engine for digital media trading in my business as well as many other organizations. With this in...

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