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Programmatic

Category: Programmatic

Programmatic

“Programmatic will be the way all media is traded”

While programmatic trading has become the dominant form of advertising in display environments, its uptake across...

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September 11, 2019
Programmatic

Publishers need to adapt to programmatic future

Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a...

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May 14, 2019
Programmatic

Bringing programmatic buying to out-of-home

The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic”...

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October 3, 2018
Programmatic

Programmatic advertising: Future of digital marketing

The growth of programmatic advertising represents a critical turning point in the era of data and technology The...

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September 7, 2018
Programmatic

Marketers – programmatic transparency begins with you

From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the...

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August 8, 2018
Programmatic

Opinion: Programmatic Marketing: Why You Need To Get Into It Now

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years....

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May 23, 2018
Programmatic

Programmatic is an amazing tool for branding. Here’s how to use it.

If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye...

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April 18, 2018
Programmatic

Three reasons programmatic technologies should be part of your marketing strategy

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry...

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March 14, 2018
concepts of online advertising, with message on keyboard.
Programmatic

How can brands find a safe place to advertise online?

At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to...

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June 6, 2017
Programmatic

Why programmatic advertising delivers results

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...

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May 9, 2017
Growth MarketingMobile MarketingNative AdvertisingProgrammaticVideo Marketing

Three essential factors for mobile advertising success

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....

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April 28, 2017
Programmatic

What counts as programmatic maturity In 2017?

Programmatic has grown rapidly over the past five years — and, despite the recent controversies at Google, is...

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April 18, 2017
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