Introduction: In today’s digital age, programmatic advertising has emerged as a game-changer, transforming the...

While programmatic trading has become the dominant form of advertising in display environments, its uptake across...

Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a...

The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic”...

The growth of programmatic advertising represents a critical turning point in the era of data and technology The...

From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the...

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years....

If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry...

At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to...

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....