Using personalization to create marketing moments

Data and creativity are key to delivering meaningful personalized marketing experiences. “Marketing is no longer...

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Why automation is the future of lead management (and RevOps)

RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales...

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Blog cover -How to Get Straight to the Decision-Maker

Five ways that chatbots can improve workflows in the ‘new normal’

Consumer behaviours and expectations are constantly evolving, says Andrew Bourne, regional manager of Africa at Zoho...

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