Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts. With digital brand marketing taking innovative routes in the smartphone-dominated era, native advertising and branded content are becoming the next frontier of digital narration for all brands. Marketers are consciously shifting...
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We are in an era where creating and sharing viral content is easier than ever. This generally means that the internet is flooded with content, and it can make it difficult to get your own content circulating widely online. The purpose of this article is to provide you with...
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One of the biggest challenges of setting up and managing a global website is the organization and creation of the localized content. It is nice to see content management being taken more seriously now by website owners and the marketers by understanding the various customer journeys and personas rather than to...
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Originally used in display advertising, dynamic creative is simply another term for “personalized content,” where the content of an ad is matched to the active audience, condition or mindset. Thanks to the explosion of data sources, plus advancements in the software and hardware systems for processing data, marketers are...
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Branded content has historically been highly effective for both marketers and publishers. When the two sides collaborate, it creates an engaging dialog that speaks to potential customers using content and context that are more likely to drive meaningful interactions than outright advertising. In fact, a 2016 study found that branded content...
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Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies...
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Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits...
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