12
Apr
On: April 12, 2019 In: Content Marketing, SEO Optimization

Everyone knows SEO and content are birds of a feather, right? Wrong. Many content marketers I speak to still see SEO as a technical checklist they have to use to get people to their content. They view SEO is a chore or a necessary evil or, dare I say...

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27
Feb
On: February 27, 2019 In: Content Marketing

When it comes to connecting to an audience and building awareness about your brand, content always plays a major role. It is your content strategy that makes a difference in building relationships with all types of clients, providing them valuable information and enhancing their experience which in turn makes...

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25
Jan
On: January 25, 2019 In: Content Marketing

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects. Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn’t about showing off a product — it’s about establishing two-way emotional...

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22
Nov
On: November 22, 2018 In: Content Marketing

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts. With digital brand marketing taking innovative routes in the smartphone-dominated era, native advertising and branded content are becoming the next frontier of digital narration for all brands. Marketers are consciously shifting...

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22
Aug

We are in an era where creating and sharing viral content is easier than ever. This generally means that the internet is flooded with content, and it can make it difficult to get your own content circulating widely online. The purpose of this article is to provide you with...

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25
Jul
On: July 25, 2018 In: Content Marketing

One of the biggest challenges of setting up and managing a global website is the organization and creation of the localized content. It is nice to see content management being taken more seriously now by website owners and the marketers by understanding the various customer journeys and personas rather than to...

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27
Jun
On: June 27, 2018 In: Content Marketing, Display Advertising

Originally used in display advertising, dynamic creative is simply another term for “personalized content,” where the content of an ad is matched to the active audience, condition or mindset. Thanks to the explosion of data sources, plus advancements in the software and hardware systems for processing data, marketers are...

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