Mobile ad standards and their impact on advertising
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad...
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to...
Why retargeting is an easy way to achieve performance with native
Native advertising has long been seen as a tool exclusively for branding campaigns. That’s not the case, and as...
Marketing effectiveness and how to measure It
In the wise words of Gene Simmons: “You have to understand that nothing appeals to everybody.” With that in mind,...
Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry...
Digital advertising still growing a market for data
The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4...
Why your brand plan is more important than your business plan
If people don’t know who you are and what you represent, they won’t do business with you. Why should you...
3 things you can do to get your customers gabbing
Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there? You might run an...
6 social media tactics you need to forget about
If one definition of insanity is doing the same thing over and over again and expecting different results, then many...
Fifty shades of mobile advertising
The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do...
Native advertising: the essential guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own...
How to plan your content in 3 steps
Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you...
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