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Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the...

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4 B2B marketing trends you can’t afford to miss in 2018

Lack of strategy is the primary reasons why content initiatives fail. The new year is coming fast, and the best way...

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Mixing in digital in the B2B marketing approach

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads....

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The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist...

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