Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization...
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In the past couple of decades, the internet domain has expanded exponentially. What used to be mere ideas have now become practicality. With the expanding horizons, the world of digital marketing is gaining higher traction with each passing day. While this digital marketing domain might present countless opportunities, in...
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Everything can be accomplished very easily without having to run from pillar to post or standing in queues Digital media was envisaged as the future just a decade ago but now it has become an essential and pivotal part of our existence in this capitalistic world. The sci-fi of...
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McKinsey research has found that 94% of global leaders are NOT satisfied with their innovation performance. An Oxford study says that only 16% of companies report that they are successful with digital transformation. What the above research points to is that 6% of global leaders are happy with their innovation and that...
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When launching a new business, it is key to a good start to be known within the sector of business performance. If before the digital era there were not many dissemination methods and the few that existed had a high cost and an impact that was difficult to measure or...
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By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well. As I survey our industry’s digital advertising output, it is clear that...
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Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing, including programmatic advertising, its importance has significantly increased. Marketers just need to look back to 2017, when brands started pulling advertising from YouTube after finding their ads placed on neo-Nazi...
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