07
Nov
On: November 07, 2018 In: Digital Marketing

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well. As I survey our industry’s digital advertising output, it is clear that...

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15
Aug
On: August 15, 2018 In: Digital Marketing

Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing, including programmatic advertising, its importance has significantly increased. Marketers just need to look back to 2017, when brands started pulling advertising from YouTube after finding their ads placed on neo-Nazi...

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02
Jul
On: July 02, 2018 In: Digital Marketing

The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the new workforce, they will also define the new breed of customers for financial services companies. The taste of...

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13
Jun
On: June 13, 2018 In: Digital Marketing

Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. Yet, marketing budgets aren’t going away and digital advertising should continue to thrive, albeit...

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28
May
On: May 28, 2018 In: Digital Marketing

Computer telephony integration (CTI) has transformed communications. This powerful technology — which enables computers to interact with telephone systems — lets companies engage with their customers, improve collaboration and automate call handling tasks. There is an abundance of CTI technologies out there. One of these, is Salesforce, which offers...

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02
May
On: May 02, 2018 In: Digital Marketing

Today, it is no longer a question of adopting AI or not. Instead, ask yourself if you and your sales team are ready for the inevitable. Artificial intelligence for business is a reality. If your goal is to forge ahead and lead in your field, then you need to...

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09
Mar
On: March 09, 2018 In: Digital Marketing

The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 to more than $18.2 billion in 2018. Contributing to...

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