McKinsey research has found that 94% of global leaders are NOT satisfied with their innovation performance. An Oxford study says that only 16% of companies report that they are successful with digital transformation. What the above research points to is that 6% of global leaders are happy with their innovation and that...
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When launching a new business, it is key to a good start to be known within the sector of business performance. If before the digital era there were not many dissemination methods and the few that existed had a high cost and an impact that was difficult to measure or...
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By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well. As I survey our industry’s digital advertising output, it is clear that...
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Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing, including programmatic advertising, its importance has significantly increased. Marketers just need to look back to 2017, when brands started pulling advertising from YouTube after finding their ads placed on neo-Nazi...
Read moreThe financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the new workforce, they will also define the new breed of customers for financial services companies. The taste of...
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Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. Yet, marketing budgets aren’t going away and digital advertising should continue to thrive, albeit...
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Computer telephony integration (CTI) has transformed communications. This powerful technology — which enables computers to interact with telephone systems — lets companies engage with their customers, improve collaboration and automate call handling tasks. There is an abundance of CTI technologies out there. One of these, is Salesforce, which offers...
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