On: March 22, 2019 In: B2B (Business to Business)

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your...

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On: November 21, 2017 In: Digital Marketing

Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing businesses in need of digital transformation. Are apprenticeships the answer? Two new reports from Tech City and Arch Apprentices show that while the UK remains a world leader in many...

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