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Why the PR industry must become more data focused

I have worked in PR my whole career. In college, I held a position at Ogilvy PR, and after graduating, I formed my...

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What to consider when evaluating potential PR partners

For many companies, partnering with a public relations agency is a natural step when their aim is to build or...

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5 ways to get media coverage as a startup

As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...

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How to get noticed in today’s crowded business environment

In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work...

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The ‘when’ and ‘how’ of using PR correctly

Q. If you’re on a tight marketing budget when or how should PR be used? —Jen Cvetkovic-Trivett A: If you...

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