Today’s buyers — from consumers to high-ticket B2B clients — are always on. They want to get what they want now, not later. They have a low tolerance for fluff and sugarcoating. Ready to buy but hate being sold to. They’re empowered by the ability to research what a company or...
Read moreCustomer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX “works”....
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Today’s business landscape is very competitive. At the forefront of that competition are sales organizations–day in and out fighting to add to their companies’ bottom lines. It takes a great sales team to win, yes. However, it takes much more than that. Enter sales acceleration. It’s already been more...
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In the wise words of Gene Simmons: “You have to understand that nothing appeals to everybody.” With that in mind, traditional, ad-centric marketing efforts have been replaced with a variety of consumer-focused strategies that all aim to achieve one thing: to listen. Through observing, listening and most importantly, measuring...
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Seven million advertisements are available on the internet every second. Make sure you make your ad dollars count! Founder and CEO of The Trade Desk Jeff Green breaks down the purchase funnel, look-alike modeling and targeted advertising. You can’t afford to miss this episode! Listen now. Advertising in a Data-Driven Wonderland With the...
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Acquiring leads is relatively simple for most businesses. However, getting marketing qualified leads — ones more likely to convert — is a far more difficult task that requires a great deal of research and complex funnel development. What is a marketing qualified lead? A marketing qualified lead (MQL) is a prospect...
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If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. The traditional lead generation funnel starts with a wide pool of leads at the top, which gradually narrows down to prospective customers, then opportunities, and eventually to customers....
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