Event Marketing is a creative way to promote and communicate your brand. It goes beyond the standard marketing techniques such as emailing, social media or TV but instead focuses on a more personal approach by engaging with prospective customers. Here are 5 ways in which I think Event Marketing...
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It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...
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When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. This however has caused a decline in the effectiveness of email and...
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Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook, Twitter, Pinterest, Instagram, Snapchat, and other social platforms have redefined the way people do business. Organizations all over the globe now rely on social...
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Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies...
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If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with the same cookie cutter tactics that have been used since Mark Zuckerberg moved into his Harvard dorm...
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Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers. A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not...
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