On: April 19, 2019 In: Display Advertising

If you have found yourself trying again and again to understand how rtb advertising platform works, we at least can calm you down as you are not the only one with this problem. The pieces of information spread on the Internet are weakly adopted for newcomers, but we have something...

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On: November 28, 2018 In: PPC (Pay Per Click)

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts. To help clear things up, and to give you a foundation for success, we’ve gathered some...

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On: April 26, 2017 In: Growth Marketing, PPC (Pay Per Click)

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition...

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On: May 04, 2016 In: Marketing Industry, Mobile Marketing

Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Every week, a new industry expert or solution enters the fray to solve the billion-dollar fraud market. That’s great. Collectively, we can only combat fraud if...

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