SEO is essential for driving traffic to your website, but some investment in online advertising can also boost and focus your marketing campaign. So much of what we’ve talked about on this blog is on how to increase your contracting website’s Search Engine Optimization by improving your website itself;...
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The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what...
Read moreDave Orrico, Vice President of InsideSales.com’s Enterprise Sales, once said: “The No. 1 key to success in today’s sales environment is speed. The first salesperson who delivers the most valuable information to their customer or prospect wins the game. The best sales professionals rely heavily on tools like salesforce.com...
Read moreAre you in a high call volume environment? You’re probably familiar with how important it is to save time on each call while also ensuring the quality standards are met. For call centers, sales floors, and other client-facing teams engaged in huge amounts of voice-based activities, there is a...
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Millions of users rely on Microsoft Dynamics CRM as the central hub for all their customer data. Client-facing teams use it to aggregate and analyze data on prospects to inform and support the execution of their sales and service strategies. Dynamics is one of the leading CRMs in the market—because of...
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Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track. No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather...
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A successful marketing strategy is, by default, useless unless potential clients bite the bait you’ve used to lure them in. Those who have bitten the bait, but have not yet been reeled in are what you would call “leads.” Leads are the building blocks of what could possibly be...
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