On: March 27, 2019 In: Mobile Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building...

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On: September 19, 2018 In: Mobile Marketing

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your store (not...

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On: April 10, 2018 In: Mobile Marketing

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while...

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On: February 07, 2018 In: Mobile Marketing

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them? As per the December, 2017 GroupM TYNY Worldwide report, the digital advertising market in India stands at Rs 9,490 crore....

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On: January 09, 2018 In: Mobile Marketing, SEO Optimization

You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you what to do about it. Mobile optimization should be an integral part of your SEO...

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The future of advertising via people’s cellphones is more about branded content – or ads that look like editorial articles – over internet display ads, a new report by researcher WARC suggests. Businesses are still grappling with how to advertise to people via their phones, with 380 million mobile...

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On: July 25, 2017 In: Mobile Marketing

If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table. With millennials checking their phones 150 times a day and the average person regardless of age spending five hours a day on his or her smartphone, mobile devices are firmly entrenched...

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