19
Sep
On: September 19, 2018 In: Mobile Marketing

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your store (not...

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10
Apr
On: April 10, 2018 In: Mobile Marketing

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while...

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07
Feb
On: February 07, 2018 In: Mobile Marketing

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them? As per the December, 2017 GroupM TYNY Worldwide report, the digital advertising market in India stands at Rs 9,490 crore....

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09
Jan
On: January 09, 2018 In: Mobile Marketing, SEO Optimization

You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you what to do about it. Mobile optimization should be an integral part of your SEO...

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07
Dec

The future of advertising via people’s cellphones is more about branded content – or ads that look like editorial articles – over internet display ads, a new report by researcher WARC suggests. Businesses are still grappling with how to advertise to people via their phones, with 380 million mobile...

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25
Jul
On: July 25, 2017 In: Mobile Marketing

If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table. With millennials checking their phones 150 times a day and the average person regardless of age spending five hours a day on his or her smartphone, mobile devices are firmly entrenched...

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28
Apr

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge. Arguably the biggest trend in the digital industry at the moment, it is constantly growing. So much so that it’s estimated that three-quarters of the world will have a mobile device...

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