Did you know that most modern marketing theory has its roots in the Industrial Revolution? When laws prohibiting...

In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations,...

As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to...

Last week Macy’s reported depressing quarterly earnings, showing a 7.4% drop in revenue and a whopping 40% drop in...

“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an...

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front,...

Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...

Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most...