Social media marketing: four keys to boost lead generation and sales
Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value...
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How to measure ROI of your mobile applications
Measuring ROI can be very beneficial in determining the financial success of a business. But, not every mobile app...
Marketers, campaign success depends on actually identifying your goals
It is important to choose an attribution approach to measure success – and stick to it – because the...
In-feed native ads: Measuring native advertising
As published by our co-founder, “Native advertising is a form of paid media where the advertisement is...
