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How to measure ROI of your mobile applications

Measuring ROI can be very beneficial in determining the financial success of a business. But, not every mobile app...

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Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the...

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In-feed native ads: Measuring native advertising

As published by our co-founder, “Native advertising is a form of paid media where the advertisement is...

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