As published by our co-founder, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform,...
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Native advertising is thought of as the sort of next frontier for digital brand marketing in an age where newspapers are long gone and cable subscriptions might be following them. So despite it being a relatively new industry, it’s no surprise then that native advertising is already a $21 billion...
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Native advertising has cemented its place as an essential part of the modern marketer’s toolkit. If you’re unfamiliar, native ads are a form of paid ads where the format follows the natural form and function of the surrounding content. While standard ad units are meant to clearly look like advertisements,...
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Native advertising has long been seen as a tool exclusively for branding campaigns. That’s not the case, and as native grows, it creates an open opportunity for the performance marketing community to leverage new data points for native retargeting campaigns writes, Frank Maguire, Head of Market Development, Sharethrough In-feed...
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Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic...
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You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what...
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Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance. There are few things more certain to come back and prick you in your pretentiousness than a forecast about the future of advertising. I’ve never attempted it before because it’s such...
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