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How next-generation algorithms could impact your marketing strategy

Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating...

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Programmatic is an amazing tool for branding. Here’s how to use it.

If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye...

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Why predictive behavioral analytics will forever change retargeting

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting...

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