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Business Marketing Concept

Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who...

What does PPC have to do with website design?

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely...

Digital transformation is easy…it’s the people that are the challenge

McKinsey research has found that 94% of global leaders are NOT satisfied with their innovation performance. An...

How to develop an effective content strategy for educational websites

When it comes to connecting to an audience and building awareness about your brand, content always plays a major...

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the...

Native advertising: what you need to know

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not...

Brand equity: Does your email build it up or tear it down?

Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize...

Is it time to redesign your website? 7 signs that point to yes

If you haven’t updated your website design since before social media or smartphones existed, it’s probably time for...

Paper chain men

4 content strategies every ‘experiential’ campaign needs

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential...

7 benefits of paid online ads

SEO is essential for driving traffic to your website, but some investment in online advertising can also boost and...

5 digital marketing strategies to raise awareness of your company

When launching a new business, it is key to a good start to be known within the sector of business performance. If...

Hand writing Smiley on the Customer  - Customer Retention

5 ways to optimize PPC advertising to improve the customer experience

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider...