On: April 19, 2019 In: Display Advertising

If you have found yourself trying again and again to understand how rtb advertising platform works, we at least can calm you down as you are not the only one with this problem. The pieces of information spread on the Internet are weakly adopted for newcomers, but we have something...

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On: November 15, 2018 In: Influencer Marketing

Influencer marketing continues to divide marketers and followers alike. CEO of Hoozu, Nathan Ruff, takes a look at where the criticism is coming from and what’s driving it. I enjoy the cut and thrust of a good marketing conversation just as much as the next person. There’s nothing like...

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On: October 25, 2018 In: Native Advertising

Native advertising is thought of as the sort of next frontier for digital brand marketing in an age where newspapers are long gone and cable subscriptions might be following them. So despite it being a relatively new industry, it’s no surprise then that native advertising is already a $21 billion...

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On: June 27, 2018 In: Content Marketing, Display Advertising

Originally used in display advertising, dynamic creative is simply another term for “personalized content,” where the content of an ad is matched to the active audience, condition or mindset. Thanks to the explosion of data sources, plus advancements in the software and hardware systems for processing data, marketers are...

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