What counts as programmatic maturity In 2017?

Programmatic has grown rapidly over the past five years — and, despite the recent controversies at Google, is...

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Programmatic now accounts for one-third of digital display advertising

Most consumers are mobile-first and advertisers are allocating their digital budgets accordingly. Digital is now the...

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Four ways to improve brand safety in a programmatic environment

Programmatic is an environment that is dynamic and is constantly evolving. And it’s heralding in an era where...

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