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Bringing programmatic buying to out-of-home

The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic”...

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Marketers – programmatic transparency begins with you

From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the...

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Opinion: Programmatic Marketing: Why You Need To Get Into It Now

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years....

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Digital advertising still growing a market for data

The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4...

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3 smart things you can do with programmatic mobile advertising

For the experts this is nothing new, however for many other online marketers it is; clever applications provided by...

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